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Bespoke & Stock Uniforms for Hotels, Restaurants & Venues

We design and supply bespoke and stock uniforms for hotels, restaurants, among other venues, combining considered design with practical delivery. Each project is tailored to the operational needs of your team, balancing brand expression, comfort, durability, and consistency across roles. From initial consultation through to production, logistics, and ongoing support, our approach ensures uniforms that work in daily service and present your business with confidence.

Hilton LXR, Abu Dhabi

Full uniform scope, Opening 2026

The Standard , Brussels

For The Standard, Brussels, we developed a full uniform programme to support a major new hotel opening, capturing the brand’s bold personality while meeting the demands of a fast paced hospitality environment. From early site visits through to on-site fittings, the collection was designed for movement, inclusivity, and long shifts, using durable, sustainable fabrics. The result is a confident, characterful uniform story that reflects The Standard’s energy and continues to support the team beyond opening.

We are currently working on 3 more The Standard Hotel locations.

Case Study

The Grand Hyatt, Water Park, Dubai

This project explores the design and development of performance-led uniforms for the waterpark at Grand Hyatt Dubai. Created for lifeguards, maintenance, management, and cabana teams, the collection focuses on durability, comfort, UV protection, and clarity, supporting staff working in heat, water, and constant motion.

Design Boards

The Savoy,
London


For The Savoy, London, we delivered a considered refresh across multiple departments, balancing heritage, practicality, and modern service needs. Bespoke fabrics and tailored details were developed to suit each role while maintaining a cohesive visual identity throughout the hotel. The result is a uniform programme that respects the building’s history while supporting the pace and standards of a world-class hospitality environment.

Case Study

Swingers,
Las Vegas

For Swingers, we created a playful, performance-led uniform programme to match the energy of a fast-growing global hospitality brand. Designed to feel more like fashion than workwear, the collection balances bold prints, movement-friendly silhouettes, and technical fabrics built for long, high-traffic shifts. From London, Dubai, Washington DC, New York and Boston USA. The uniforms are instantly recognisable, practical in daily service, and scalable as new venues open worldwide.

Case Study

Cumberland Hotel, FKA Hard Rock
London

For The Cumberland, London, we created a bold, music led uniform identity to support the hotel’s full opening and new era. Built across front of house, doormen, reception, guest services, and F&B, the collection blends British tailoring with modern hospitality functionality and a strong creative narrative. Developed with artist collaboration and custom prints referencing the hotel’s heritage, the result is a unified look with attitude. Premium, practical, and instantly recognisable.

Case Study

Sanders Hotel,
Copenhagen

For Hotel Sanders, Copenhagen, we developed a calm, refined uniform programme shaped by the hotel’s understated elegance and considered interiors. Working closely with the team on site, the collection was designed to feel tailored yet relaxed, using natural fabrics and tones that sit seamlessly within the space. The result is a uniform story that mirrors the Sanders atmosphere: comfortable, thoughtful, and quietly confident in daily service.

Case Study

The Grand Hotel,
Brighton, UK

For The Grand Hotel, Brighton, we’ve built a long term uniform partnership that keeps the hotel’s signature elegance consistent while evolving the wardrobe over time. Rather than reinventing, each update has refined what already works, new ties and waistcoats, refreshed spa pieces, and bespoke details for the doormen always shaped by close collaboration with the team. With exclusive suiting fabric held in our warehouse, top ups stay fast and colour consistent year after year, keeping the look polished, practical, and unmistakably “Grand.”

Case Study

Dood Restaurant
Newcastle, UK


Built around fire, spice, and Silk Road storytelling, DOOD needed uniforms with personality rather than polish for polish’s sake. We developed two custom print directions: a map-inspired shirt with hand-drawn routes and sandy tones, threaded through with subtle flashes of DOOD’s signature orange, and a repeating geometric motif that works especially well behind the bar. The result feels relaxed and wearable, yet still distinctive under warm, low lighting, with uniforms that fit the atmosphere and the way the team actually works.

Case Study

The Welbeck, London

For The Welbeck Hotel, London, we created a confident, contemporary uniform story rooted in the building’s Edwardian heritage. A bespoke printed shirt, featuring stylised architectural silhouettes, anchors the collection and brings character across departments, while warm rust toned tailoring reflects the hotel’s interior palette. Designed to work from front of house through to the bar and housekeeping, the uniforms balance smart presentation with comfort, movement, and everyday practicality.

Case Study

Riddle & Finn,
Brighton

For Riddle & Finns, we built a sharp front of house tailoring system to match Brighton’s most iconic champagne and oyster bar. The collection centres on an exclusive deep brown checked suiting cloth developed just for them and held in stock at our workshop, keeping top-ups fast and colour consistent as the team changes. Finished with subtle green trims and a bespoke octopus print tie and pocket square, the result is polished, timeless, and unmistakably Riddle & Finns, with stock and reorders managed through the GB Studios client portal and dedicated account support.

Case Study

The Stafford,
St James, London

Signature accessories for The Stafford’s American Bar set the tone first, with custom printed ties and pocket squares drawing on the space’s memorabilia, warm timber, and golden light. From there, the wider uniform system was built to feel unmistakably Stafford, heritage led tailoring with modern comfort across front of house, housekeeping, and F&B. A classic palette of navy and soft blue, finished with discreet gold detailing, keeps every department cohesive, polished, and ready for long shifts without feeling overly formal.

Case Study

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Stock Uniforms

Our stock-supported uniforms combine sharp tailoring with faster turnaround times. Core styles and fabrics are held in stock, allowing for quick production, speedy reorders, while maintaining consistent colour and fit across teams. It’s a practical solution for businesses that need polished uniforms delivered on shorter notice without compromising on design or quality.

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