Swingers: Playful, Performance-Led Uniforms for a Global Crazy Golf Brand
Swingers: The Crazy Golf Club is all about energy, theatre and fun, which makes it a perfect fit for GB Studios and Gresham Blake. From London to New York, Washington DC, Las Vegas, Boston and Dubai, the venues needed hospitality uniforms that could keep up with the pace and match the brand’s bold personality.
Printed Shirts, Skorts and Stretch Chinos
Working with the Swingers team, we built a full uniform story that feels more like fashion than “workwear”. Key pieces include:
- Custom printed shirts featuring artwork inspired by vintage golf, collage graphics and playful details.
- A bespoke woven checked chino cloth developed exclusively for Swingers, with built-in stretch for all-day comfort.
- Skorts designed for the venues, giving staff freedom to move while staying smart and on-brand.
- Tailored checked blazers to sharpen up FOH and bar uniforms.
The brief was clear: create uniforms that are easy to wear, easy to move in, and instantly recognisable as “Swingers”.
Technical Fabrics That Work as Hard as the Team
Behind the playful prints is a lot of technical thinking. We combined stretch wovens, performance shirtings and durable printing methods so the garments can handle:
- Long, busy shifts in high-traffic venues
- Frequent washing without fading or distortion
- Constant movement across bars, courses and guest areas
The result is a uniform range that looks fun in photos, but feels practical in real life.
Fabric Held in Our Warehouse for Fast Global Reorders
To support Swingers’ growth across multiple cities and countries, GB Studios and Gresham Blake hold their exclusive checked and printed fabrics in our warehouse. That means:
- Fast, consistent reorders for existing venues
- Smooth rollouts when new locations open
- Colour and pattern consistency worldwide
- Less risk of mill delays or discontinued bases
From Uniforms to Merchandise
Beyond uniforms, we’ve also helped Swingers take their look into retail with branded socks and other merchandise pieces. These items extend the visual identity and give guests a way to take a little bit of the Swingers world home with them.
Supporting a Growing, Experience-Led Brand
Swingers has grown from a London original into an international experience brand, and we’ve been proud to support that journey. Our role covers:
- Designing and sampling new uniform concepts
- Managing fabrics and core styles for multiple venues
- Keeping fits inclusive and comfortable for all body types
- Producing repeat runs that feel fresh but always on-brand
It’s the kind of long-term, creative partnership we love, where uniforms become part of the storytelling, not just a dress code.
Interested in sustainable or stock-supported uniform projects?
Contact GB Studios to discuss bespoke design solutions tailored to your brand.
Our sister brand greshamblake.com — for retail tailoring and creative inspiration.
The prices on our retail site do not reflect B2B pricing.